FAQ
What you usually want to know before we talk.
These are the questions that reach me before the first call, answered head-on.
The model and the variable
How I charge and how it’s agreed
I tie part of what I earn to what grows in your business. Here’s what that means in practice.
- How do you set the variable fee?
-
I set it with you, on the metrics that move your business: we agree them at the start, I put them in writing and I measure them with your real data. Part of my fee is earned when those numbers go up.
The exact split —what’s fixed, what’s variable and on which indicators— comes from your goals and your starting point. It’s a conversation tailored to your business.
- What part is fixed and what part is variable?
-
The fixed part sustains the day-to-day work: the operation and constant execution. The variable rewards the result: it grows when your numbers grow.
We agree the proportion according to your business’s potential. You put a measurable goal on the table and I build the model around it.
- What happens if your business doesn’t grow?
-
The variable part is earned with your results; the fixed part sustains the work. That’s why I choose businesses with real potential where every client counts: I come in where each sale matters and there’s a market to truly move the numbers.
When the data says something isn’t working, I change it. I work with measurement in front of me to correct course in time, quarter by quarter.
Fit and selection
Who I’m a fit for
I choose few clients and go all in on each one. These are the signals that tell me we’re a fit.
- Which sectors do you work in?
-
I work with businesses where every client counts —few, high-value—, in any sector. That matters to me more than the industry label: that each sale carries weight, that there’s room to grow and that you want to review the numbers openly.
When a business meets those signals, I come in to multiply what already works.
- Are you exclusive in my sector?
-
I work seriously with few clients at a time, by design. When I come in with you, your goal is mine and I pour my attention and time there.
If exclusivity in your sector is part of what you need, I put it on the table and we agree it when defining the collaboration.
- At what point in the business do you come in?
-
I come in through the goal you want to reach. I start where you already sell and there’s something to scale, and I work on what works to multiply it.
I study the business, the market and the moment before committing. If we’re a fit, we’ll both see it from the first conversation.
What working together is like
The day-to-day of the collaboration
I operate as your in-house team. This is how I work with you once I’m in.
- What access do you need to work?
-
I need real access to the business to work from within: your marketing channels and platforms, your data and metrics, and a seat in the meetings where decisions are made. That’s what lets me operate as an in-house team and tie the variable to measurable results.
The sooner I get into that ground, the sooner I start generating the results we measure together.
- Do you work remotely or on-site?
-
I work remotely at the pace of an in-house team: in your channels, your meetings and your numbers, in direct and constant contact. Distance doesn’t change that I’m inside your operation.
When a phase calls for physical presence, I coordinate it with you. What sustains the work is direct contact, wherever each of us is.
- What’s the pace and communication like?
-
The pace is that of an in-house team: decisions at the speed of the work and direct contact with whoever decides. I’m in your channels and your meetings, and I share what the numbers say in a dashboard where you can see what works and what needs moving.
I speak clearly and often, because that’s how you grow alongside someone.
- Who answers for the work?
-
I do, Mario Hernández: I direct and execute. You deal directly with whoever makes the decisions and is accountable for them: direct dealing with whoever decides and works on your business.
The direction, the judgement and the responsibility for where to aim are mine, with you at the table.
Getting started
How a collaboration starts
The beginning is a conversation. From there, the path is clear.
- How does a collaboration start?
-
It starts with a conversation about your goal. You tell me where you are and where you want to get to, and we see together whether we’re a fit and what numbers we can move. If there’s a fit, we’ll both see it fast.
From there I study the business in depth and, if I come in, I define the model —fixed and variable— tailored to your goals.
- What do you need from me to start?
-
I need your goal clear, the real numbers of the business and a counterpart with the authority to decide and the agility to do it. With that I build the plan and tie the variable to measurable results.
The rest we map out together: you set the direction of your business, I bring the engine to get there.
- What are the first steps after the first conversation?
-
After the first conversation I study your business, your market and your moment, and decide whether we’re a fit. If I come in, I integrate into your operation, get to know product, data and clients from within, and set strategy, execution and AI in motion. Selection, immersion, activation and growth, in that order.
Each step builds on the previous one, like a network that converges and advances.
Is your question somewhere else? Let’s talk.
Tell me your case and I’ll answer with the same clarity. One conversation is enough to see if we’re a fit and what numbers we can move.