About me
Mario Hernández
Founder of creactia · Marketing + AI
The only face of creactia is me: a specific person who decides, executes and answers for the result. My ground is businesses with few, high-value clients, where finding the one who matters changes everything. That’s how I think about the work.
Who I am
Why I work this way
I run marketing the way you run a business: by the result and by what that result moves in your account. I built creactia to work the only way that feels honest to me —take on few projects, make the client’s goal my own and tie part of my fee to that goal being met.
I work where every client counts: when you sell to few and well, finding and converting the one who matters takes focus, not volume. Spreading across many is spreading attention; and attention is exactly what separates a campaign that looks fine from one that changes the numbers. That’s why I choose who I work with.
Artificial intelligence is the lever I operate with. I use it to see faster what works, execute more and devote judgement to what truly needs it. AI amplifies; the direction is mine. That combination —focus, data and machine in service of judgement— is what I bring to the table.
How I think about the work
Four principles
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The goal rules.
I start from the number that has to move and work backwards from there. Tactics and channels come after, in service of that goal. Everything I do is measured against that goal.
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Data before opinions.
Hunches open hypotheses; data decides. What works is scaled, what doesn’t is cut with cool judgement. Brand and taste matter, but performance rules.
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AI amplifies judgement, it doesn’t replace it.
Artificial intelligence is the lever with which I see sooner what works and concentrate focus where it pays off. Direction and judgement stay human: the machine executes faster what I decide well.
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Few clients, strong focus.
I choose who I work with and go all in. I work on a variable basis: if you grow, I grow. That’s only honest when there’s real focus, and focus is demanding: I reserve my attention for very few.
Behind these principles there’s a thesis on how marketing is done today: What I believe
Track record
What backs my judgement
- Founder of creactia and sole decision-maker. Whoever hires creactia works with me.
- Marketing consulting focused on measurable growth: every action is accountable to that goal.
- Variable model: part of my fee is tied to the client’s results.
- AI built into how I operate day to day, from analytics to execution.
This way of thinking has a way of working behind it: few clients, shared goals and variable fees tied to results.
That’s how I work. And I answer for the result.
Let’s talk
Tell me about your project and we’ll see if we’re a fit.
Tell me where you are and where you want to take your business. I reply personally.