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ESENCAITFR

How we work

Your team. All in on your growth.

I choose my clients, few and high-value. When I come in, I operate as if I were on your payroll, with AI as the lever and my growth tied to yours.

Pillar 01

Your in-house team

I choose few clients and go all in. Your goal becomes mine.

I work with few clients at a time, by design, to go all in on each one. When I come in, I’m part of the team: inside your operation, with your goal as mine.

In practice, that means real access: to the data, the decisions and the day-to-day of the business. I’m in your channels, your meetings and your numbers. The pace is that of an in-house team: fast, in direct contact and inside your day-to-day.

And I say it in the first person because I mean it: I do, I direct, I answer. The decisions that move your marketing we make with you, side by side.

Few clients at a time. By design.

Pillar 02

Variable

I work on a variable basis: if you grow, we grow.

Part of my fee is tied to your results. It’s a deliberate decision: it aligns my incentives with yours from day one. When your business moves forward, I move with it; that’s the deal.

I say it plainly because it’s what sets me apart. I commit to your growth: part of my pay is earned when your numbers go up. I work to make those numbers rise because my own growth depends on it.

The financial detail —what’s fixed, what’s variable and on which metrics— I agree with you, tailored to your business. It’s a conversation that starts from your goals.

My growth is tied to yours.

How the variable works

Pillar 03

AI as a lever

AI is the lever. The direction is mine.

It’s in the name: creact·IA.

Artificial intelligence is indispensable to how I operate. It’s the tool with which I research faster, decide with more data and execute at greater scale. It’s at the centre of the work, every day.

Concretely, it changes three things:

  • Speed. I produce, iterate and launch in a fraction of the time it takes by hand. I test more, sooner.
  • Analysis. I read your data in depth and at scale: I spot patterns, opportunities and leaks that would otherwise go unnoticed.
  • Execution. I turn that analysis into action —content, campaigns, automations— with the course always in my hands.

AI accelerates and amplifies. The direction, the judgement and the responsibility for where to aim remain mine.

The process

A network that converges and advances.

Four steps that chain together like the creactia logomark: nodes that connect, converge in one direction and advance. From selection to growth, each step resting on the previous one.

  1. 01

    Selection

    I choose who I work with. I study the business, the market and the moment before committing. If we’re a fit, I go all in.

  2. 02

    Immersion

    I integrate into your operation as one more team member. I get to know product, data, clients and numbers from within, at your table and in your meetings.

  3. 03

    Activation

    I set the machinery in motion: strategy, execution and AI as the engine of speed, analysis and decision. I start to move the needle.

  4. 04

    Growth

    I iterate on what works and scale it. Your growth sets the pace, and since I work on a variable basis, it sets mine too.

What I expect from the client

The basis of a good working relationship.

To grow together you need common ground. This is what I put on the table from the start, because I know what it takes to win.

  1. 01

    Access

    I get into your channels, platforms and meetings as one more member of the team. I work from within, which is where the needle moves.

  2. 02

    Data

    Metrics, history and the real numbers of the business. It’s what feeds the analysis and what lets me tie the variable to measurable results. With real data I decide with judgement.

  3. 03

    Decision

    A counterpart with the authority to decide and the agility to do it. The pace of an in-house team calls for decisions at the speed of the work.

We grow with you. Tell me where you want to get to.

I choose few clients and go all in on each one. Tell me where you are and where you want to get to; the rest we map out together.

Let’s talk
Follow me on @mariohernandez @hernandez