Guides
Go-to-market, with the numbers attached.
Strategy and metrics guides written by Mario Hernández — the author of the book and course on go-to-market. Every page carries something you can use: a benchmark from the book, a template, or a calculator that reads your own numbers.
SaaS metrics — with calculators
- LTV/CAC Ratio: Formula, Benchmark and Calculator The LTV/CAC ratio in plain terms: the formula, the healthy benchmark, the three mistakes that quietly inflate it, and a calculator that reads your number.
- Net Revenue Retention (NRR): Formula, Benchmarks Net revenue retention (NRR) explained: the formula, NRR vs GRR vs NDR, benchmarks by motion, and a free calculator to read your leaky bucket.
- SaaS Magic Number: Formula, Benchmark & When to Accelerate The SaaS magic number shows if every euro of sales and marketing turns into new ARR. Get the formula, the healthy benchmark and a free calculator.
- Sales Velocity: Formula, Calculator and the 4 Levers Sales velocity formula, a live calculator and the four levers that speed up your pipeline, with the healthy win-rate and coverage bands to diagnose it.
Looking for go-to-market consulting?
The guides give you the map. When you want a senior read of your own go-to-market — positioning, demand generation, funnel and sales, with a 90-day plan — that's the GTM audit.