Positioning
Who you sell to, against whom, and why they pick you. Message, category and differentiation against your real competition.
GTM Audit · For B2B companies
Know exactly where your go-to-market is leaking — before you spend another euro on growth.
By Mario Hernández — I wrote the book and built the course on go-to-market. Now I run that framework on your company, personally.
I audit your positioning, demand generation, funnel and sales end to end and hand you a prioritized diagnosis with your next 90 days mapped out. One senior consultant — the author of the book and course on go-to-market — directing an AI team: the depth of a consulting firm, at a speed it can’t match.
€5,000, fixed scope. If we continue into a retainer within 30 days, the full €5,000 comes off it — the diagnosis costs you nothing, and you start the engagement with the map already in hand. The front door to working together. · I wrote the book on this — literally.
Who it’s for — and who it isn’t.
- B2B companies with a live product and real sales that aren’t growing at the rate they should.
- Teams about to invest in growth who want to know where BEFORE they spend.
- Founders who want a senior, outside read of their go-to-market — with a plan attached.
- Projects without a product in the market (that calls for launch strategy, not an audit).
- Anyone shopping for a bag of tricks: this is diagnosis and plan, not growth hacking.
What I analyze
The four engine rooms.
An audit with a closed scope: you know what goes in, what you get, and when. No fuzzy diagnostics.
Demand generation
Your channels — organic, paid, outbound, partners — measured against your ICP: where spend is wasted and where coverage is missing.
Funnel
From first touch to signature: conversion by stage, leaks, pipeline velocity and what causes them.
Sales
Sales process, qualification, proposal and close. Where you lose deals that were already won.
What you get
Three deliverables. None of them decorative.
The report
Findings prioritized by impact: what’s broken, what’s working, and what comes first. With the data behind each call.
The 90-day plan
The concrete sequence of moves for your next quarter: who, what, and in which order.
The delivery session
A working session with you and your team to walk the diagnosis, decide, and start moving.
From the first call to the delivered report: three weeks.
The questions I would ask.
Why pay for a diagnosis instead of going straight to the work?
Because spending on execution before you know where the leak is burns the budget. The audit is what makes the retainer pay off — and it’s credited back in full.
What if we don’t continue after the audit?
You keep the report and the 90-day plan, built to be executed by your own team — with me or without me.
Why you and not a larger firm?
A firm sells you a bench of juniors and a deck. You get one senior operator — the one who wrote the book — reading your go-to-market personally, with an AI team doing in weeks the depth work a firm bills for months.
Is three weeks really enough?
The scope is closed precisely so it is: four engine rooms audited, not an open-ended retainer dressed up as a diagnosis.
Not sure you need the full audit yet?
Start with a 30-minute strategy call — I’ll send you my book “Go-To-Market: from zero to specialist” (€60), current edition for life: every new edition reaches you automatically. You arrive at the call with the map already read; we leave it with your case on the table.
The next step
Request your audit.
Tell me your situation in three lines.
Mario Hernández
Author of the book and course on go-to-market · founder of creactia